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The Evolution Of Search
There have been many significant changes to the face of search
over the last several years with engines becoming more
intelligent than ever before. Today's users expect mainly fast,
easy, relevant and satisfactory search results. In response to
this search engines have responded by giving users more control
over search results than ever through the emergence of
alternative search engines.
One instance of these so-called alternative search engines goes
by the name of Nutch. Nutch
is a two-year-old open source project, which has been hosted
previously at Soundforge and backed by a non-profit
organization. Since then it has been determined that the Apache
license is the most appropriate, with Nutch no longer requiring
the overhead of an independent non-profit organization. The
board of directors and the developers both were in favor of the
move to the Apache Foundation.
Nutch builds on Lucene technology, which was developed under
the watchful eye of Doug Cutting, the primary developer for both
of these open source projects. Doug has been working in the
field for almost two decades and has spent three years at Apple,
four years at Excite as well as 5 years at Xerox PARC, so it is
safe to say that Doug definitely knows his stuff. Lucene is
suitable for nearly any application that requires full-text
search, especially cross-platform. It is a full-featured,
high-performance, text search engine library, coded entirely in
Java to implement web search. Nutch is an application; you can
download it and run it. It adds a crawler and other web-specific
stuff to Lucene as well as it's very own search algorithm and a
link analysis module. Nutch aims to search the entire web like
Google or Yahoo! but has a few tricks up its sleeve thanks to
the beauty of open source licensing.
I recently had the privilege to interview Mel Strocen, the CEO
of Jayde Online, Inc., one
of the Web's major online publication and search companies. Mel
had some
very exciting news to report on how Jayde is planning to
utilize the Nutch application.
Jayde has been developing a customized version of Nutch for the
last eight months and is planning to launch a search engine
based on the Nutch technology within the next few weeks. The
initial beta version will consist of a network of dedicated
servers with an index of between 20 and 30 million website
listings.
The real potential of this new search engine, and others using
the Nutch technology, lies in the fact that it is open source
and uses a "Plug-In Architecture". What this means is that the
engine will be perpetually evolving and constantly improving to
better facilitate the needs of searchers. One terrific example
that shows us just how beneficial this type of open source
plug-in technology can be is the F
ireFox web browser.
FireFox, in its short existence has eaten up a significant
portion of the once all mighty Internet Explorer's market share.
The popularity of this browser is due to the fact that it is
constantly making itself smarter. You can now find a plug-in for
virtually anything that you require , ranging from web
developer, downloading, and search tools to privacy, security,
website integration and humorous plug-ins. You name it, there is
an extension for it. The extension library consists of nearly
six hundred different plug-ins and is growing daily thanks to
the help of contributors everywhere.
Now just imagine implementing this type of plug-in technology
to a search engine, with one type of plug-in for say searching
MP3s and another plug-in for downloading PDFs. The possibilities
of this new open source search technology are infinite. Now the
term "open-source search engine" may make a lot of people's
minds wander towards the idea of Black Hat search engine
optimization. The primary developer of Nutch, Doug Cutting,
feels that the closed-source advantage is not nearly as much of
a factor as one might imagine it to be. The fact that the search
engine is open-source allows sp@mmers to be detected far faster
than that of closed-source search engines latest sp@m detecting
algorithms. Either way, you know that the sp@mmers will
eventually figure out how it works, the only difference is how
quickly. So the top anti-sp@m techniques, closed or open source,
are those that continue to function even when their mechanism is
known.
Another type of alternative search engine technology has just
recently been released to beta version is "Relevancy
Rank" from the Claria Corporation, the minds behind Gator. I
had the pleasure to conduct an interview with the Vice President
and Executive Chief of Marketing, Scott Eagle. He had some very
interesting things to say about the launch of this new product
and what exactly the benefit of Relevancy Rank has to the user.
This unique search technology takes the results from the top
search engines and applies its very own algorithms to output to
the user the most relevant results.
Relevancy Rank is a combination of personalization,
localization, time spent at any one site, click through rates as
well as conversions. These are all taken into account to provide
the most relevant results. "For an example, if you happened to
be a zoologist who loved to search for different animals and
information relating to animals and you entered the word
"Jaguar" you would be returned far different results from say a
car enthusiast who searched frequently for different types of
vehicles and also typed in the word "Jaguar"", noted Scott.
Relevancy Rank helps to provide you with the most relevant
results based on your previous search behavior.
With the end users expectations continuing to grow, these twists
on the way that results are gathered and displayed are an
enormous help in satisfying the user's hunger to get to the
results that they are looking for. I am quite anxious to see how
these new forms of search technology fair out over the next
several months. One thing is for sure, these new technologies
are sure to revolutionize the way that web search is conducted
and pave a new path for the evolution of search.
About the Author
Tyler Huston is the SEO Manager for Beanstalk Search Engine
Positioning Inc. Beanstalk is proud to offer their guaranteed SEO
services to clients from around the world. To keep
updated on the latest going's on in the search engine world
watch for Tyler's posts on the Beanstalk SEO
blog.
Jaguars Snapback Hat