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Nike released the second quarter earnings fiscal year 2011
In 1987, Reebok to 991 million more in sales, 30% of the share of the market in one fell swoop board chief and the throne of sports shoes, Nike Zeyi 597 million 18% of the share placing him behind. Provocative in order to counter the air max 2009 door Reebok, Nike work hard to spend much on R & D of new products designed to bet a huge amount of funds, the most compelling is the praise of the classic late 80's "gas Shoes" (TheNikeAirShoe).
Nike shoes air until the early 90s was officially listed, and received an unprecedented success. The mid to late 80s, under the eyes of Henhen Nike to Reebok in the lessons of the overlord of this sports shoes, so Nike, the market once again suffered the humiliation, but also once again strengthened the core of innovation and continuous product development the main strategy. Driving force behind three: practice what they preach, Nike go all out emphasis on product research and development and technological innovation does not stop at words, but the letter into action.
In order to find more competitive running shoes, Nike until 2005 R & D personnel employed 3,000 nike air max 2009 people have been exceeded. Many of them have biological mechanics, experimental physiology, engineering, industrial design, chemistry and a variety of related fields as well. Nike innovation in product development company attaches great importance to the process of the combination of design and practical, it also commissioned a special committee of the Commission and customers, including coaches, athletes, equipment operators, Podiatrists and orthopedic doctor, who regularly with the company meet, examine all the designs, materials and improve the idea of sports shoes.
Investment in R & D in China on the Nike enough to shame the local sporting goods enterprises. Estimates even in 2005, many Chinese manufacturers of sports shoes in the R & D investment is less than $ 4,000,000 in 1981, the level of Nike. Deng Yaping (Quanzhou) Shoes Co., Ltd general manager Zhang said that even if the claim that the best R & D Anta and Sam Hing has to admit that "technology is weak." And most corporate R & D are in the "inclusive" of the imitation stage, "a good nike air max 90 pair of designer shoes, open style look, slightly altered to become their own products." Zhang said, "China is now the competition level is relatively low. " Personnel, funds in place as the convoy of Nike product innovation power.
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